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This Wave



It’s amazing when it all comes together. When a storm creates a wave that ripples across an entire ocean, finds its way to a foreign shore and is met by someone who is willing and able to ride it perfectly. The whole process is bizarre. And beautiful. And mostly insane. We couldn’t love it more.


Every wave is unique and, for lack of a better word, they all have personality. In Hawaii, a single one can make or break a career, humble you, hurt you, kill you or create a euphoric experience you’ll never forget. This season, we’re committed to showing you the wildest moments between man and wave meet. Our riders are going to give you raw and honest insight on what made the best (or most brutal) waves they’ve wrangled unique. We’re calling it #ThisWave and we’re inviting you to join us for the ride — follow us on Instagram to do just that.


We will keep this page updated with all the latest #thiswave posts, so keep an eye on it.